The news is still fresh, but it’s good news for 2025. In fact, on 12 December 2024, at the Groupama site in Lyon. Our company received a trophy from the MEDEF Auvergne-Rhône-Alpes in recognition of our CSR approach. Want to know more? We’ll tell you everything you need to know, down to the last detail.
The presentation
As Medef Auvergne-Rhône-Alpes explains: “In partnership with Auvergne-Rhône-Alpes Entreprises, Agefiph, The Climate Factory, Groupama Rhône Alpes Auvergne and Arthaud & Associés, the 3rd edition of the MEDEF Rhône-Alpes CSR Trophies rewards initiatives developed by people belonging to all legal forms of private enterprise, regardless of size or sector of activity, which have had a positive impact on the development of eco-designed products or services” .
In this context, the 3rd edition of the Trophées de la CSR rewards actions in two categories.
- Environmental transition
- Disability
The Medef Auvergne-Rhône-Alpes CSR awards went to 8 organisations out of 70 entries.
CSR trophy for PRS Healthcare
Our company already has a strong culture of corporate social responsibility, reflected in our commitment to the Agec law. That’s why it seemed natural for us to enter the “Environmental Transition” category of the award for the development of a global circular economy strategy in the industrial sector. To this end, our application highlighted all the initiatives we have taken to propose particularly innovative actions to develop a global circular economy strategy.
The selection process
There are three selection criteria for this trophy, designed to recognise initiatives in the areas of :
- Conservation of resources and consumption of raw materials.
- Diversifying and securing the local supply chain.
- Reducing waste, promoting reuse and recycling.
CSR trophy ceremony
Laurent Souef, CEO of PRS Healthcare, was presented with the trophy by Olivier Arthaud, founder and partner of Arthaud & Associés, for developing a global circular economy strategy in the industrial sector.
A few words from Mr Laurent Souef
On this occasion, Laurent Souef took the floor to explain the raison d’être of our company: “PRS Healthcare’s activity is based on an observation made during audits of our hospitals’ ultrasound probe fleets. This showed that between 20% and 50% of the ultrasound probes were not functioning properly. These malfunctions are not necessarily major.
But it raised a number of questions for hospital management… And the alternative we were able to propose addressed several issues:
- There’s obviously a diagnostic risk when you’re talking about a malfunction in a medical device.
- There is also an economic risk. Medical imaging is a sector run by large international companies. The alternative proposed by these large companies is systematic replacement… And this solution comes at a cost: several thousand euros, even tens of thousands of euros for a hospital. What’s more, we are well aware of the financial difficulties facing our health system as a whole. Our alternative offers a 60-70% saving on the cost of the probe by repairing it. It’s a concrete and immediate response.
- Finally, there’s the carbon footprint. After identifying the transport and agriculture sectors as having very high carbon footprints, a Shift Project study last year pointed the finger at the healthcare sector. In particular, the purchase of medical equipment accounts for 20% of the healthcare sector’s emissions. So when we offer an alternative like ours, we’re in a true circular economy mode. In other words, all our technicians have been based in Sainte-Foy-Lès-Lyon for the 20 years the company has been in existence. It doesn’t make sense to ship a probe to Asia for repair and then bring it back, even though it’s been repaired. If you do it locally and create local jobs and efficient repairs, that’s ideal. It’s also very important to keep that skill in the local economy” .
