For several years, we have been an active player on X (formerly Twitter), a widely used discussion and exchange platform in the healthcare and medical technology sector. Today, however, we are announcing a significant shift in our communications strategy. PRS Healthcare is leaving X. This decision is the result of in-depth reflection on the evolution of the social network and the values it promotes. This choice is in line with our desire to always provide reliable and serious content, as well as aligning with our editorial approach.
Why is PRS Healthcare leaving X? It marks a necessary turning point.
Since its creation, PRS Healthcare has always favoured constructive dialogue based on verified information and expertise in the field. However, over time, we have observed some notable changes at X, which have recently prompted us to reconsider our presence on this platform. Like many companies and organisations before us, we have noticed an increasing amount of misinformation. Unverified content, polemical rhetoric, and erroneous information have gradually gained ground on the social network, disrupting the quality of exchanges and debates. Our values are based on transparency, scientific rigour, and a commitment to making healthcare accessible to all. However, we no longer find favourable ground for these values on X.
We have always favoured exchanges based on facts and evidence, and respectful discussion. However, we must admit that X’s editorial line is moving away from these principles. It no longer aligns with what we want to share with our community.
A change in values: X and our editorial line are no longer aligned.
Since its creation, our communication strategy on X has been based on a desire to share accurate and relevant information on subjects related to health, technological innovation, and medicine. Our editorial line has always emphasised a responsible and professional approach. We have always avoided unverified or biased information. However, recent developments on the social network, particularly in terms of content and speech management, have made maintaining this approach increasingly difficult.
We have seen a surge in content that does not match our approach and whose veracity and relevance are often called into question. It is becoming increasingly difficult to communicate in line with our editorial approach on a platform that seems to favour different values. We are leaving X because we feel that our commitment to providing reliable and verified information is no longer aligned with the direction in which this social network is heading.
Several renowned companies and media outlets have followed suit.
Several major companies and organisations have made the same choice as PRS Healthcare and decided to leave X, including media outlets, universities and NGOs. Many have decided to reduce their presence on this platform or abandon it altogether.
They cite similar reasons to us: misinformation management, the rise of polemical and sometimes dangerous content, and a climate that no longer aligns with the quality standards they wish to uphold in their communications. This wave of departures shows that concerns about X’s direction are widespread. These major players have also decided to reorient themselves towards platforms and media that are more secure and aligned with their values.
PRS Healthcare remains committed to other channels.
Although we have decided to leave X, this does not mean that we will be less present or communicate less. We continue to communicate and share our expertise through channels that are more aligned with our values and commitments.
Our LinkedIn and YouTube accounts, as well as our newsletters, remain the best places to share our news, innovations, and insights on healthcare issues. We also remain active at trade fairs, where we engage in direct dialogue with industry players, researchers, and healthcare professionals.
We also use WhatsApp to communicate with our partners and network. These channels enable us to communicate in a more targeted and professional way that better aligns with our editorial approach. They enable us to maintain a high level of quality in the information we share.
We are overhauling our communications strategy.
Our decision to leave X is also driven by a desire to innovate and develop new communication channels. We are currently investing in alternative tools and channels. Our goal is to continue offering content of an even higher quality that is tailored to our audiences. We firmly believe that this evolution represents a better way of communicating. It is one that is more in tune with the expectations and needs of our audiences.
While we can’t reveal everything yet, you should know that we have projects underway. Although PRS Healthcare is leaving X, we are far from inactive! We are actively exploring new avenues to diversify our communications and strengthen our presence wherever our values are respected. Rest assured that you’ll be among the first to hear about these new initiatives once they’re ready. It’s still too early to tell you more, but you won’t have to wait long!
Conclusion: Controlled development for PRS Healthcare.
In short, PRS Healthcare is leaving X, a decision that has been carefully considered. It is part of a natural evolution in our communications strategy. Although this platform no longer aligns with our values, we remain fully committed to sharing our expertise. We are also committed to sharing with our community. We will continue to renew ourselves in order to offer quality information. Our commitment to innovation and research remains strong. We will continue to listen to our partners, customers, and employees through channels that better align with our mission.
Thank you for your understanding and loyalty. Rest assured that this is just the beginning of a new chapter for PRS Healthcare, bringing us ever closer to you.
